Destination: a workplace that’s better every step of the way.
How ClickBus made it to the GPTW ranking.
The starting point
A ClickBus decidiu participar, pela primeira vez, do ranking GPTW.
But it wasn’t just about running the survey, it was about driving engagement, promoting company culture, and turning recognition into a strategic Employer Branding asset.
Mapping the journey
At ILoveMyJob, we believe recognitions like GPTW only create real impact when they are part of a well-structured strategy. That’s why we focused on four key areas:
The road to GPTW
We launched a powerful engagement campaign that included leadership awareness, a team of seven ambassadors, and exclusive content shared across internal and external channels.
E, então, criamos uma campanha robusta de engajamento, que contemplou sensibilização de lideranças, um time de 7 embaixadores e conteúdos exclusivos para redes internas e externas.
We made it!
And the next stop was celebration.
The score and participation rate reflected the strength of ClickBus’s culture.
But we went further: we communicated the results with authenticity, reinforcing the pillars that led to the recognition.
And the results continue to inspire us to move forward!
Enter your information and get access to the data that backs up all these remarkable results:
We turned the insights from the GPTW survey into concrete actions to strengthen ClickBus as an employer brand, always moving forward as a great place to work.
Nota
50
Adesão
50
%
+ de
reações em publicações
+ de
comentários
+ de
comentários em postagens espontâneas
Cases