How it all started: the first challenge

In 2021, we were given a big task: attract 600 professionals to fill Sicredi’s technology division.

TVP

(Team Value Proposition)

We conducted an employer brand diagnosis focused on the tech area and created a TVP, which is the value proposition developed for a specific team.

Brand
positioning

Organizational
culture

Area
purpose

Employer Brand diagnosis

What is most valued by Sicredi’s talents

Cooperativism

Human company

Light climate

Constant challenges

Learning and development

We showcased the daily life of Sicredi’s tech area through a campaign that involved multiple fronts.

Gupy and tech careers page

Medium
page

Internal
influencers

TDC South
Summit

Recruiters empowerment

Paid
media

Check out what our clients have to say.

And the best part:
all positions were filled!

But we didn’t stop there. We needed to support Sicredi’s growth and national expansion.

Over

ad
impressions.

Over

unique users reached
with our ads.

Over

total visits to the
Gupy Tech page.

Over

unique visits to the
Gupy Tech page.

That's when the second
challenge came in 2022 and 2023.

EVP Sicredi

We listened to people from all areas and regions where Sicredi is present, and these conversations led to the creation of a true Employee Value Proposition, built from real stories.

Your talent for a better world. Check out our job openings at: sicredi.gupy.io

People at the core. We put people at the core and heart of our business.

Constant growth. Achieve new horizons with us.

Human and welcoming environment. Be part of a company that prioritizes relationships.

Purpose. Build a more prosperous society.

To create the manifesto, a dynamic session was held with several employees and a writer, who transformed the insights into an engaging text.

How did we implement Sicredi’s EVP end-to-end?

We started by preparing recruiters and leaders for the new phase.

Training + Resources

The EVP launch was a significant and emotional moment, featuring incredible and real stories from people who experienced the EVP in their journeys at Sicredi.

In addition to the live session, we also suggested various physical settings and experiences so that employees could live and feel the attributes of the EVP, no matter where they are.

External campaign