Speaking in the right way,
in the right place,
with the right audience.
There’s a lot of strategy behind the funny videos and memes you’ll see here.
In order to breathe new life into “Tá na Mars”, we did some research focused on Generation Z and tested our ideas to ensure good results.
For young people? Yes.
But it wasn’t just them who were the stars of this campaign. We had a super cute cast.
Everything to do with Mars pet products.
Mars’ Internship Website
We combine organic, paid media on various networks and Google Ads, targeting the campaign’s audience precisely.
And the result?
The internship program was so successful that we’ve already moved on to the second edition here at ILoveMyJob.
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