Redefining talent attraction.
Raízen needed to revamp its career website to increase employer brand awareness and number of job applications.
We organized a complete restructuring plan for the site, including the reformulation of its verbal and visual identity, as well as the creation of new content.
We invested in interactive, dynamic visual elements that are personalized with the brand’s identity, such as carousels, videos and GIFs.
We also created a new culture page, with topics such as purpose, values, awards, recognition and social action programs.
And the Raízen Programs tab, a special section with details on the various career programs and employee testimonials, has also been revamped.
And the results are helping to redefine the future of the Raízen Employer Brand.
increase in views
of views during the crop year
increase in the number of users
users in the crop year
Customer
testimonial
“For me, having a partner with Employer Branding know-how makes all the difference. The ILMJ team is very close, open to feedback and improvements. One of the highlights is being able to absorb all my demands as an employer brand, and meet the deadlines we have here. They are always helpful and willing to make things happen.”
Isabela Lima
Senior Employer Branding Analyst at Raízen
Cases