We received a challenge and turned it into an opportunity to strengthen Cosan's Employer Brand.
It all started with a diagnostic, where we understood our client in depth and found the truths that gave rise to the EVP.
But it’s not enough to have the EVP on paper, you have to live it day by day.
At an event at the company’s headquarters, with online broadcasting, the EVP was launched to all employees, and the employer brand narrative told in a real and moving video-manifesto.
We also developed the new career site, which shows all the best that people can find at Cosan.
We revitalized external touchpoints, which were fully aligned with the narrative and unique employer brand persona.
Glassdoor
Gupy
And we created the Recruiter’s Guide to make our process even more strategic and welcoming.
We launched the multi-platform Career Stories project, which reveals the incredible stories of people who have experienced the best that Cosan has to offer.
YouTube
Blog
Instagram and LinkedIn
And we launched the 2025 Internship Program campaign, which invites young talents to develop their potential and generate value for the country with Cosan.
Cases