PASSION, CAREER, AND HIGH INTERACTIVITY AT THE HEART OF TALENT ATTRACTION
Grupo Fleury needed a career website that went beyond job listings, expressing its essence – Passion, Care, and Welcoming – and showcasing what it is like to work in an environment where purpose and career come together to positively impact thousands of lives.
We developed a website focused on delivering a complete and intuitive experience, with a strategic approach to SEO (search engine optimization) and GEO (generative engine optimization), and a user-centric approach, and a user-centered design that reflects the employer brand’s essence.
The homepage was designed to support the talent journey, starting with a job carousel in the hero banner, ensuring immediate access to open opportunities.
Novo recurso
To enhance the job search experience, we implemented a new job search feature. It allows the user to search for open positions in real time, by role or location, and be directed straight to the application page within the ATS.
We created engaging content to showcase the culture and career opportunities.
Our essence
Presents the mission, vision, and values, as well as the innovation initiatives that are part of Grupo Fleury’s journey.
Our initiatives
Reinforces the commitment to diversity and inclusion, highlighting programs and affinity groups.
Programs
A dedicated space for Early Career Programs (Young Apprentice, Internship, and Trainee), including information about the selection process stages and an ebook with career tips.
News
Keeps users informed about internal updates and key initiatives.
To humanize the experience, we implemented a video FAQ that addresses the most common questions about the work environment, featuring employee testimonials, accessible via pop-up or in the "Frequently Asked Questions" section.
The career site became an essential talent attraction tool, delivering results that translate into real opportunities:
See results
More than
,000
views between April 2024 and February 2025
Almost
,000
users exploring career opportunities
%
of visits coming from organic search, strengthening digital presence
Average session duration of 1 minute and 53 seconds
%
of visitors access job openings after navigating the website
%
increase in applications in 2024
Ranked among the
TOP 3
in the EBB Award (Employer Branding Brasil)
Grupo Fleury continues to enhance this space so that more people can discover the right place to build a meaningful career.
Cases